Do you want to take your business to the next level? Then you need to stay on top of marketing trends to keep your business moving in 2021!
Staying on top of the hottest marketing trends is vital for businesses to grow. With 2021 quickly approaching, there are quite a few trends you should start implementing into your marketing strategy right now!
The biggest question is, how can you learn the newest upcoming trends and get ahead of the game?
Luckily for you, we've put together a list of some of the top marketing trends for this upcoming year. Be sure to keep reading for our guide on three business marketing trends you need to know about for 2021.
1. Google My Business
Have you taken advantage of everything that Google My Business has to offer yet? Local online marketing is equally as important as any other form of digital marketing.
Plus, think of all the people who are already using Google in their every day lives!
Making sure that your Google My Business listing is up to date and as detailed as possible is necessary for people who are searching. Google is an exceptional way for people to find businesses in their area.
Google has also made marketing during the COVID-19 pandemic more straightforward. Potential customers will be able to know if your hours changed and so much more simply by looking at your Google listing.
2. User-Generated Content
Marketing in 2021 means focusing on your audience engagement. One of the upcoming business trends to get your followers to engage with you is influencing them to create content about your company.
User-generated content can be images, videos, or text posts created by your followers about your products or services.
The best part is that your followers are doing the marketing for you by posting it on their social media pages. Their followers will be able to see that they enjoy your company and then want to check you out as well.
An admirable way to get user-generated content is by reposting the content on your page. It is a way to show appreciation to the original poster as well as influence more people to create content about you.
3. Live Streaming
Another one of our favorite marketing tips for 2021 is going live to connect with your audience. We already know that engagement is important for marketing. That's because we need to build relationships with our customers.
Live video is possible on tons of different social media platforms. Whether your audience is on Facebook, Instagram, Youtube, or any other platform, you will be able to live stream with them.
In our current state of the world, live streaming is becoming more important than ever. Many big events aren't going to be happening this upcoming year due to COVID-19. Instead, you can host them in the virtual world!
Connecting with your audience for product reveals, grand openings, or to get to know them will help to make your relationship stronger. Be sure to interact with your followers by responding to their comments and questions. It will feel like they're there with you!
Business Marketing Trends for 2021
We all know that marketing trends can change at the drop of a hat. Keeping up with them can be difficult, but as a marketer, it is your job to always stay ahead of the competition.
Are you looking for help with your marketing strategy and don't know which way to turn?
We have you covered! Be sure to check out our marketing management services to see how we can help you.