Struggling to think of email marketing ideas that will convert? In this guide, we'll show you how to write magnificent marketing emails.
Are you trying to perfect your email marketing strategies but aren't quite sure how to do so? Creating effective emails is an efficient and affordable way to market to your customers. Take advantage of this great marketing tool by learning how to make your emails the best they can be.
Keep reading for email marketing ideas that can improve your conversion rates.
1. Nail the Subject Line
Re-evaluating the way you write subject lines is a great place to start improving your email marketing strategies. This is the first aspect of your emails that will determine whether the recipient opens it, leaves it, or reports it as spam mail.
Make sure your subject line compels your subscribers in some way. You can do this by relying on convincing evidence, letting them know about how opening will benefit them or creating immediacy. Concise writing with active verbs is the best way to get a point of interest across in as few words as possible.
2. Perfect the Preview Text
The preview text is the text you'll see below the subject line. This text works to tell subscribers more about what your email will entail. Nailing this text is another aspect that will affect your open rates.
Some choose to use the first lines of text from their actual email content. If your email is only visual or is made with graphics rather than text, you will want to write your own compelling preview text that will tell your subscribers what kind of exciting content is inside.
3. Clear and Concise Web Content
How you write, display, and design the content within your email is key to making sure your subscribers feel inclined to actually read it after opening. When writing your email content, think concise, clear, and organized.
Some great tips for writing email text is to keep your paragraphs short, using each paragraph to display a single main idea. Following a logical structure will allow your email content to be easy to retain. Subheadings and bullet points are a great way to break up your text blocks, making your email easier to scan.
Avoid using tons of exclamation marks, or all caps. You may think this will create an exciting voice when it actually makes your content come off as spammy. Avoid marketing and promotional tones, instead, focus on being conversational.
With emails, less text is more. With such limited text availability, it's important to make sure every word is purposeful.
Sensory words, analogies, and other literary devices are a great way to make sure your content connects to a reader. Power words are a great way to end your content, creating a clear call to action.
Email Marketing Ideas
Make stronger and more successful emails with these email marketing ideas. By focusing on your subject line, preview text, and internal content, you can make your emails are ones your subscribers can't wait to open. Implement these easy strategies into your email marketing to take your emails to the next level today.
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