Did you know that 91% of websites receive no organic traffic from Google?
This is a sobering statistic for any business, especially when you've worked hard to create an amazing website. No matter how great your site looks, however, no one will find it if it's not optimized correctly.
How can you improve your rankings and be among the 9% of websites that Google favors? Keep reading to learn the most common SEO mistakes.
1. Overlooking Long-Tail Keywords
Many businesses make the mistake of only targeting short, generic keywords. Not only are these more difficult to rank for, but they don't always satisfy the user's intent.
As an example, a travel agency might be targeting the keyword "cheap flights." Users who search for this term are likely just browsing and gathering ideas about where to go.
But imagine if the agency targeted a long-tail keyword like "cheap flights to London England." Users searching for this term are further down the buying path and more likely to make a purchase.
2. Not Enough Headers or Lists
Headers are a great place to use those long-tail keywords we just talked about. Every heading you use should be specific and convey a complete thought, and you should use them liberally in your content.
Why? It enables Google to better crawl your site and understand what your content is about. It's also easier for the reader to scan your content and find the information that's most relevant to them.
Not using lists is another common SEO mistake. These serve the same purpose of improving both SEO and readability. Rather than stringing lengthy sentences together, put three or more items in a numbered or bulleted list.
3. Writing at a High Reading Level
This one is tough if you're a doctor or a lawyer or your work involves complex terminology. You might understand all that technical jargon, but it's unlikely your readers will.
Remember: You're not writing a dissertation or a thesis. You're writing for the general public. As much as you can, try to replace big, obscure words with shorter, more common ones.
Strive for an 8th-grade reading level (or lower) for all your content. There are a number of free tools you can use to improve readability.
4. Not Staying Updated on SEO Trends
SEO is a dynamic beast. What worked years (or even months) ago may no longer be relevant.
Keyword stuffing was a common tactic years ago—until Google started flagging sites for it. In recent years, building backlinks was an SEO priority. Now, in 2020, Google is moving away from backlinks and favoring sites with rich, dynamic content.
One of the top SEO mistakes, ironically enough, is not keeping up with SEO best practices. Make sure you're always on top of the latest updates and trends so you can tailor your content as needed.
Are You Making Any of These SEO Mistakes?
If you realize that you've made some of these common SEO mistakes, take steps to correct them. This includes optimizing new content as well as adjusting your existing content to improve SEO.
Of course, you probably want to spend less time working on your website and more time running your business. Rather than risking content mistakes that harm SEO, why not enlist professional help?
Click here to learn more about our SEO services and get on the path to better rankings today.
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