A mistake in marketing could be potentially catastrophic for your business. Here are 5 common marketing mistakes your small business should avoid.
Small businesses are a driving force in the American economy. This may be considered a given fact, as over 90 percent of U.S. employers are small business owners.
But there is a more somber fact in that only half of small businesses started last more than five years. The reasons for this are varied, however what is apparent is these small businesses often make huge marketing mistakes that land them in jeopardy.
But you don't have to make the same decisions. Here are five of the most common mistakes to avoid in marketing for your small business.
1. Not Having a Website
This is one of the most commonly made yet most detrimental mistakes. Often small businesses feel they may just be too small to have to make a website.
This is a bad assumption, as the United States has the highest total revenue from online shopping in the world. But that's where we come in. We at SOMD Connect can create that website you need to avoid this mistake.
Having a website not only helps promote your business sales, but it can also help spread the business vision.
2. Avoiding Social Media
Social media is integral to society these days; social platforms like Instagram and Facebook have a serious draw. Some businesses see them as just a tedious task to maintain. However, these platforms can bring far more attention to your business if done properly.
3. Neglecting the SEO
Not paying enough attention to the SEO, or Search Engine Optimization is a regular marketing mistake because some simply do not understand how it works. There are companies that you can pay to do this for you, but they often expensive.
Us at SOMD Connect, on the other hand, can handle this and so much more at the most reasonable price you can find out there.
SEO is important for people to find your business, whether the website or other associated content, through search engines like Google.
4. No Marketing Plan
It may seem small, but this has a multitude of repercussions. If you are marketing a product without intended goals or even a focus, your business can stand to lose a substantial amount of money.
Small businesses cannot afford to waste money without a clear focus and catering to the specific consumers of their product.
5. No Marketing At All
If the last point was a poor decision due to wasted money, this one is a business sin for wasted potential. Some businesses believe with the right product, the world will come to them.
Unfortunately, this is a fatal mistake in marketing, an offense almost 20 percent of businesses make. With no marketing to pull in consumers, small businesses will eventually suffer and go out of business.
Be Safe and Avoid These Marketing Mistakes
Although these marketing mistakes seem minuscule, they can severely impact the success of your small business. Your business is your livelihood and you shouldn't neglect it.
Let us help you avoid these mistakes in marketing your business. You will be happy you made that decision.
For more information feel free to contact us.