Let 2020 be the year that brings your small business to the next level. Here are 5 digital marketing benefits for your business in 2020.
Digital this, digital that. It seems like all you hear about today is digital marketing.
That isn't without good reason.
Studies show that 78% of consumers conduct product research online before buying. If your business doesn't show up in these searches, you're going to miss a lot of potential customers.
It's tough to get on board with digital marketing if you don't understand the benefits it brings. Keep reading to learn five digital marketing benefits that will help bring more customers to your business.
1. Better Targeting
It's hard to create effective ads if you don't have detailed demographics for the people you're targeting. You end up spending more money than you need to with traditional advertising to target people who may have no interest in your products.
The data you get with digital marketing platforms allow you to create targeted ads that speak more to your customers. You can narrow down your audience as much as you want to develop sets of ads that give you a better return on your money.
2. Access to Mobile Users
We've reached the point where mobile internet users make up more than 50% of all internet traffic. People use their smartphones to watch media, get news, and find entertainment.
With digital marketing, you can put your ads directly on these devices. Your audience can see your message, no matter where they are in the world.
3. Test Your Ads
Traditional marketing channels don't offer many ways to test. You have to commit to large ad spends that might not work before you get any data.
You can create small digital marketing campaigns to start with. The initial data you get from your small campaigns can be used to figure out what people are responding to. Once you figure out what works, you can start increasing your ad spend to bring in more customers.
4. Get Search Engine Traffic
Paid advertising can give you immediate results. The problem is that you need to keep your ad campaigns running if you want to keep getting new customers.
If you focus on SEO, you can take advantage of free search engine traffic. Your initial investment might put you at the top of the search engine rankings. You'll be able to take advantage of free traffic as long as your ranking holds.
5. Gain Direct Access to Consumers
Digital marketing doesn't only give you a more reliable way to gain access to customers. It also helps you keep in contact with them so you can sell products to them in the future.
You can create social media accounts and email lists to send messages to your current and potential customers. Doing this means you don't need to pay for advertising again if you want to target the same people.
Don't Undervalue Digital Marketing Benefits
The digital marketing benefits above are only the beginning. You'll see your business grow in ways you couldn't expect once you optimize your digital campaigns. Start today so you can see the benefits for yourself.
If you're ready to get started and don't know where to start, SOMD Connect can help. Contact us to learn how we can get your next digital campaign up and running.