5 Tips for Attracting Local Traffic to Your Maryland Business Website
Want to attract local traffic to your site? Click for 5 powerful tips to gain local attention for your Maryland business website!
Four out of every five consumers use search engines for finding local information. Also, 18 percent of all local mobile searches result in a purchase within the next 24 hours.
This illustrates the importance of optimizing your website for local search. When you do this, there’s a positive by-product. You increase the local search traffic finding your site.
However, to optimize your Maryland business website for local traffic, you have to use the right tactics and strategies. Keep reading to find out what these are.
1. Utilize Google Places
Be sure the search results for your website include the business location and phone number. Most local customers would rather call and order items to be delivered to their home.
This provides you with a new business opportunity. When you display your phone number in the search results, customers can do this with ease.
If you advertise through Google AdWords, Bing Ads, or another search engine ad platform, don’t forget to add your business location and to set the geo-targeting to your local area. This is one of the easiest ways to get more local traffic to your website.
2. Use Paid Media
The most common type of paid media is PPC (pay-per-click) advertising. These are ads that are put on certain websites to drive new traffic back to yours. PPC ads provide an effective way to drive traffic quickly.
While this is true, you have to manage them carefully. If you don’t, they may cost you more money than you wanted to spend.
There are several reasons to consider using PPC advertising. These reasons include:
Drive traffic and improve SEOImprove rankings quicklyGeo-target ads by zip code, state, or city.
There are several types of paid advertising efforts you can use, such as AdWords and paid ads on social media. Each option offers benefits, and it’s up to you to determine which one is right for your business. Sometimes using both can help you achieve your local traffic goals.
3. Create and Publish Online Videos
You can post short videos with the business’s founder or create an image-rich product description. The goal here is to use online videos for creating buzz and driving more traffic to your website.
Remember, not all videos will go viral. This doesn’t matter. Video is more engaging and a better way to get information to consumers.
Even though posting videos on YouTube is the most popular route, small businesses can also use other video sites. Some of the most popular include Ustream, Dailymotion, Vimeo, and Viddler.
4. Use Local Classifieds Websites
You can create new backlinks to your site and attract new customers by advertising your business through local classifieds websites. This can also help users write reviews about your business, creating a positive impact on any new customers that come your way.
To use this strategy effectively, you need to find out the best classifieds site that’s showing up in the search results for your local area. Make sure you read their terms and conditions before you try to advertise through them.
Once you decide to use this strategy and have found the right classifieds site, choose your business category carefully. It’s a good idea to choose one or two categories that best match your business. If you add your site under too many categories, it may distract the reviews that are left, and negatively impact your ranking in search engines.
5. Harness the Power of Owned Media
Owned media is an asset that may be considered an “extension” of your business, and that is controlled by you. Some examples of owned media include social media pages, blogs, and website.
You need to post and update your owned media assets regularly. This is crucial to boosting search engine ranking and driving more local traffic to your website.
Some ways to use owned media include:
Add More Content
Your website content includes blogs and social media posts, along with eBooks, how-to guides, and more. Remember, a single blog post isn’t going to help if you can’t commit to posting regularly. If necessary, hire someone to do this for you.
Create Valuable Content
The quality of your published content is much more important than the quantity. Your post headlines need to draw visitors in. Your content needs to highlight your areas of expertise.
Include Photos and Videos
Videos and photos are much more engaging than written posts. They also offer a great way for your business to stand out and offer an element of personalization. Some ideas for your videos include customer testimonials, product descriptions, and employee interviews.
Increasing Local Traffic to Your Maryland Business Website
As you can see, there are several ways you can increase the local traffic to your Maryland business website. Using these tactics will help you achieve the goals you have and reach more local customers than ever before.
Remember, with local traffic, you have to have more location-specific keywords and optimization efforts. This is the best way for you to improve your ranking and minimize the likelihood that consumers find you, rather than your competition.
If you aren’t sure if you can improve local traffic on your own, then it may be wise to reach out for help.
You can contact us to learn more about the strategies you should use, how to make them work for you, and more.