Instagram is a great platform to advertise your business. Here are 5 pro tips to making the best Instagram ads for your business in 2020.
If you're trying to build a brand identity, you need to use social media to boost engagement and raise awareness. Instagram is one of the best platforms to advertise a business, as long as you know how to utilize it.
You can make the most of this platform by knowing how to target your audience with Instagram ads.
Whether you're using photos, videos, or another feature, the best Instagram ads tell a story. Learn how to master advertising on Instagram in 2020.
1. Choose Different Ad Formats
When it comes to advertising on Instagram, there are multiple features to take advantage of. Try them all to add variety and see what works best.
Carousel ads let your customers swipe through images to get different views of a product. Video ads are more immersive and interactive than photo ads and can boost engagement.
Instagram Stories is a fast and efficient way to connect with your customers and add personality to your brand. These images display like a slideshow and are only live for 24 hours. Instagram Stories is a great place for content that isn't polished but shows a "behind-the-scenes" view of your business.
Collection ads let the customer view and buy products that are part of a collection. This lets your audience browse and purchase products with ease on their phone.
2. Take Advantage of User-Submitted Content
Want to know how to make a good Instagram ad without spending too much?
If you collect user-submitted photos and videos, it's essentially free advertising for your business. You can show off products in an authentic way which can often help boost customer confidence.
Create a special hashtag for when you share featured photos.
Using featured photos from your customers showcasing your products creates a competition-like environment. This encourages customers to engage with your brand.
3. Have an Objective
When starting a new marketing campaign, you'll want to focus on your objectives. Knowing your goals helps you fine-tune your message.
Do you want to increase brand awareness, generate traffic, boost engagement, generate leads, or something else entirely?
To make the most of your advertising budget, you want your content to match your objective.
4. Choose a Target Audience
Narrow your focus and choose a target audience. Choose the demographics and interests that are most relevant to the content you're putting out.
Detailed targeting includes location, age, interests, and more.
Using targeted advertising, you know you're only reaching the customers that care about the product you're promoting.
5. Create a Giveaway
Need to increase brand visibility with your ads? Hosting a giveaway is a surefire way to reach more people and generate interest.
Giveaways are also great opportunities for a business to interact with its customers. Plus, you're likely to gain more followers in the process.
Make sure to create a buzz both before and during the giveaway to promote the event.
Creating the Best Instagram Ads Requires Knowing Your Audience
If you're interested in creating successful ads on Instagram, you need to know your audience. The best way to learn about your customers is to study your analytics.
Once you have that data, you can use the above tips to start creating the best Instagram ads for your business.
Let us help you with your marketing efforts. Check out our services to see how we can help you boost your business.