When was the last time you updated your small business's site? Here are five reasons you should be doing a regular website update.
Did you know that making simple errors on your small business website could drive customers away?
That's right — and regularly updating your website is one of the best ways to avoid some of these costly mistakes.
Regular updates mean better design, higher SEO rankings, and increased customer trust — all of which will drive sales and boost your bottom line.
Want details on how scheduling a regular website update could help your business? Keep reading.
1. Build Customer Trust With Regular Content
How do you feel when you visit a small business site and see that it hasn't been updated in years?
You probably won't be keen to engage with that brand, and you might even worry that they've gone out of business and just forgotten to take their site down.
In contrast, seeing lots of recent, high-quality blog posts and updates gives you way more confidence in the brand. So, make sure you're posting to your site regularly, even if it's only a few lines of news or a short blog.
2. Keep Up With New Web Design Trends
Want your website to look like it's stuck in the 90s? Of course you don't.
With so many simple website builders allowing small brands to create high-end, modern-looking sites, you can't afford for yours to look dated. Missing out on an important web design trend could spell the end for your site.
Take a good, honest look at the design of your site every so often, compare it to others, and make any changes that are needed to stay current.
3. Keep Your SEO Ranking High
Did you know that regular website updates help you to rank better in search engines?
It's true — posting often shows search engines that you're providing current information and could help you to overtake your competitors.
To increase your rank, focus on publishing high-quality content that addresses pain points and targets relevant keywords. Don't be afraid to update and republish old blog posts to keep them accurate.
4. Improve Your Website Security
Having your website hacked can be an expensive nightmare, but regular site updates help reduce the chances of it happening.
You should ensure that third-party tools are kept up-to-date, remove any admin users who are no longer part of the business, and change passwords frequently.
Consult a company that understands website security if you're not an expert yourself.
5. Make Sure Your Site Stays Legally Compliant
The web isn't above the law, and new regulations like GDPR can spell trouble for small brands that don't update their sites regularly.
Keep on top of any changes to the law and update your site as needed — or hire a company to do it automatically if you find you can't keep up.
This helps you to avoid hefty fines and legal issues.
What If You Don't Have Time for a Regular Website Update?
Don't have time to think about carrying out a website update each month?
Luckily, there are companies out there who can take care of everything for you, helping your site stay current and trustworthy — and increasing your conversions as a result.
Want help keeping your website updated? Contact us for help today.