Using social media as a marketing tool is crucial, but make sure your business avoids making these terrible social media mistakes.
A huge portion of today's global population uses and consumes social media on an almost constant basis. Whether it's for informational purposes, entertainment, marketing, or escapism, social media holds tremendous amounts of power.
If your business is not harnessing this power, you are missing out on unlimited amounts of opportunity.
While most business owners are aware of the efficacy of social media for marketing, very few actually excel at using social media the right way.
Here are some of the top social media mistakes that are commonly made and should be avoided at all costs.
Social Media Mistakes That Could Stunt Your Progress
There are a plethora of social media guides out there that all drive home the importance of authentic content. While you could be doing everything you can to create meaningful content, you could be making other mistakes along the way.
Here's what not to do when building a strong social media presence:
1. Posting Without a Plan
Your social media strategy should fall in-line with your overall business goals. Otherwise, what's the point? If you fail to draw up a solid social media plan to meet your business goals, you're just shooting arrows in the dark. It's important to understand your possibilities and limitations when using social media, too.
A good social media strategy involves research on your business market, your audience, and a carefully thought out social media schedule.
2. Creating Content for an Undefined Audience
It's no secret that the internet is a huge, vast expanse of space that just consumes content without a purpose. If your social media content is not catered to a specific audience, it will get lost in the expanse of the internet and your efforts will be lost.
Take the time to do your research on who your audience is. Don't make the mistake of assuming your audience is everyone. The best way to understand your audience is to study them. You're not interested in everyone, you're interested in people who need your products/services and understand your brand.
3. Buying Followers to Boost Your Social Media Presence
In the world of social media no-no's, this one is right up there. Buying followers is a major social media faux pas you should avoid, even if it's really tempting. This practice goes against all social media network guidelines.
It's not only is it illegal in some cases and classed as fraud, it could utterly ruin your business reputation which is something that is very difficult to repair.
4. Neglecting Your Comments Section
This is especially significant for platforms such as Facebook and Instagram. The algorithm of both these platforms is forever changing. But one thing that can boost engagement rates on all your posts is comments.
Responding to customer comments not only boosts engagement, but it also creates rapport and establishes genuine connections. This makes for authentic customer experiences and is likely to boost your brand reputation.
5. Removing or Ignoring Negative Feedback
Nothing can damage your reputation faster than ignoring or worse, removing negative feedback, reviews, and comments. This is the definition of poor customer service and does not allow for full transparency between your business and your audience.
Ultimately, you have to portray a positive and authentic business image. You also have to show that you have nothing to hide. This lets your customers know that you care about their experiences, feedback, and support.
In Need of Expert Marketing Management?
At SOMD Connect & Associates, we are well-versed in the social media mistakes to avoid for the best marketing results. If you're looking for social media management, digital marketing expertise, web design, and more, we are your go-to.
Contact us or refer a friend and begin your successful social media management journey today.