Updated: Jan 23, 2019
6 Reasons Why Your Business Needs Local Maryland SEO Services
Have you noticed that traffic is way down on your website -- and that your conversion rate is lower than ever?
Concerned that your competitors' websites are showing up in front of your own in the search engine results? Feel like the keywords that once helped to boost your ranking factor have recently fallen flat?
If so, then paying more attention to your current SEO strategy is your next step.
But why should you invest in Maryland SEO for your company?
In this post, we'll tell you some of the biggest benefits of making local SEO for your Southern Maryland business a priority.
1. Your Competitors Already Have A Local SEO Strategy
Don't have a Maryland SEO strategy for your business?
If so, then the fact of the matter is that you're already behind your competition.
In fact, about 45% of companies say they have a portion of their budget dedicated solely to SEO.
It's not always about outpacing your competitors (though of course, that's the ultimate goal as you strengthen your local SEO strategy.) Sometimes, it's about making sure that you're not left behind.
2. Learn More About Your Market With Local SEO
One of the best things about embracing local SEO for your Maryland business?
It will help you to learn more about what your target market is the most likely to respond to. You'll be able to see your most popular landing pages, as well as when your visitors decide to leave your site.
You'll learn about your most effective keywords, which types of blog posts are the most read, and even use analytics to understand when the best time to upload a new post is.
You might be surprised by what you discover about your target demographic. You need to make sure that you're working with the right rubric and crafting your content to the people who are actually visiting your site -- not who you think might be.
3. It's Incredibly Cost-Effective
We understand that you're always looking for ways to cut down on your marketing costs.
Working with Maryland SEO services is an excellent way to get more bang for your buck when it comes to marketing.This is because it directs targeted traffic and interested consumers within your community to your website.
Plus, writing your own blog posts or encouraging your customers to leave your business a review won't cost you anything at all -- but you'll love the results.
Instead of hoping that the right person has their television on when your ad plays, you'll know that the traffic your local SEO strategy is bringing to your site wants what you have to offer.
4. It Will Increase Conversions
One of the biggest benefits of SEO for your Maryland business?
It seriously increases the conversions that your website is able to make -- because it's better optimized to do so.
First of all, local Maryland SEO helps you to become a known presence in your community. This means that, even if the site visitor doesn't need your services now, they'll know exactly where to go when they do in the future. They've read your online reviews, seen your social media pages, and most of all, they trust your brand.
Focusing on local SEO strategies like claiming your Google My Business page, including hyperlocal keywords in your content, and even writing guest posts for other local business blogs is a great way to make more of your clients complete a transaction on your site.
And even if they don't complete that purchase?
You can use remarketing strategies to make sure they do down the line.
5. SEO Shortens Your Sales Cycle
We know that you're interested in learning how to shorten the sales cycle of your Southern Maryland business.
After all, taking less time to close the deal means that you can not only increase your profits but also have more time to recruit new leads.
Local SEO can make this happen because it puts your website and product pages in front of the people who are the most likely to buy from your company.
In other words? They're already searching for exactly what you're selling, and they'd likely prefer to buy it from a local business to get better and faster service.
In fact, about half of all customers who conduct mobile local searches visit stores that have what they need within 24 hours. Imagine what you could accomplish if you could shorten your sales cycle to just one day.
6. You'll Rise in the Search Engine Rankings
The final reason why you need to give serious thought to local Maryland SEO?
Because using the right keywords, claiming your local business listings, updating your blog, and much more will help you rank higher in the search engine results.
The fact is that about 70% of consumers never bother to look past the first page of Google.
This means that even the most informative blog content or social media postings with the biggest influencers in your industry only have a 30% chance of even being clicked on -- let alone read -- if they're not on page one.
Local SEO helps you to outrank the competition and corner the market in your community.
Need Professional Help with Maryland SEO Services?
We hope that this post has helped you to better understand the importance of investing in local Maryland SEO services.
Of course, in order to see the benefits listed here, you need to work with the right local SEO and digital marketing company.
That's where we come in.
Learn about the SEO, website design, and more services we offer that will help you to get more out of your online presence.
Together, let's start improving your digital marketing strategy today.