Having a stunning homepage can attract plenty of customers. We share 5 of the best homepage designs to use for your website in 2020
75% of people who go on a website rate the brand's credibility based on web design.
So it's crucial to spend some time thinking about the look you want your website to have and the image you want to convey to everyone who clicks on it.
One of the most important pages you'll work on during this process is the homepage: although it's not always where the user's journey in your website begins, it's likely that they'll end up clicking there. When they do, you'll want to create a good impression.
And what better way of making sure you do so than by taking inspiration from some of the best homepage design examples there are? Let's take a look!
Airbnb: Minimalist & Easy-to-Use
Visitors know exactly what they're looking for when they use Airbnb, which explains why you only see one thing above the fold on Airbnb's homepage: a search form.
Pair this minimalistic form with appealing imagery of all sorts of destinations, and you have the perfect recipe for a successful accommodation website.
Basecamp: Informative & Entertaining
If we had to describe Basecamp's homepage in one word, we'd be torn between "fun" or "informative".
This website's homepage is regularly updated, but the basic design remains the same: funny cartoons people can relate to and headlines that will convince them to try Basecamp.
The cherry on top of the cake is the use of social proof, with statistics and testimonials from people who use their services.
Netflix: Simple & Enticing
You might log in to Netflix and feel overwhelmed by the number of movies and series you have to choose from.
However, the homepage couldn't be any more different than the rest of the website.
Besides the logo, there are only three elements: the background image, the headlines, and the CTA. You know right away what you can get from this service and it becomes hard to resist the "Join free for a month" button.
KIND: Colorful & Consistent
KIND is a brand of healthy snacks, and their homepage is exactly what you'd imagine for that type of company.
With very consistent branding and regular use of bright colors and appealing words, like "healthy", "real food" and "wholesome ingredients", this homepage instantly makes you want to try their snacks.
And of course, the highlight of current discounts also helps.
Chipotle: Visually Appealing & Sales-Driven
Since we're talking about food, Chipotle's homepage is another one to keep an eye on.
The focus is only one: their product. By using mouthwatering images and cleverly promoting their products, this homepage makes you crave their food.
More than that, you'll find a dropdown menu where you can select your dietary restrictions, that then leads you to a page with their products that fit your diet. This is an efficient way of boosting sales, while also engaging the customer.
What's the Best Homepage Design for You?
Choosing the design that makes sense for your website's homepage will depend on what you want the user to know and feel when they visit the page.
This is not as simple as it might seem, but that's why agencies like SOMD Connect & Associates exist.
Not only can we help you figure out what the best homepage design for your business is, but we can also show you how you can boost your entire digital presence.
If you're looking for web design support for your small business in Maryland, don't hesitate to send us a message. We can't wait to speak with you!