Twitter is known for its "tweets" ability to viral very quickly. When running a business account it's important to know what to tweet, and what to avoid.
Twitter is one of the most popular social media platforms, with over 330 million active users worldwide. It's a place for instant news, opinions, company updates, and conversations, and can greatly benefit your business if you know how to use it properly.
Companies on Twitter need to be very careful about the content they put out as well as the way they interact with the audience. One wrong tweet can send your brand into oblivion and generate tons of negative press.
Keep reading to learn what to tweet and what to avoid on your Twitter business account.
Tweet: Visual Content Visual content performs much better than just text, especially on Twitter where tweets appear every second. If you want to attract your customers' attention, you need to publish visual content such as images, GIFs, videos, motion graphics, and photos. The content should be relevant to your target audience, provide value, and catch their eye as they scroll.
Avoid: Spamming People Everyone on Twitter competes for attention and promotion, but spamming people is the wrong way to go about it. In fact, it can have the opposite effect and cause people to unfollow or block your account.
Spamming with automated direct messages is one of the most common Twitter mistakes that companies make. Instead, interact with your followers via tweets, comments, likes, and replying to their direct messages.
Tweet: Events Tweeting about events your company organizes, sponsors, or attends is a great way to create engagement and get people to join. For example, if you offer social media coaching, post the details along with a link to the event on Twitter, accompanied by a visual of the event. Events are a great way to offer your audience valuable content which will help you generate leads and sales. Don't forget to use the appropriate hashtags for the event along with your brand hashtags.
Avoid: Conflict and Arguing Getting into a heated discussion on Twitter can get very bad very fast, especially for companies and brands. Whether it's a negative tweet aimed towards the company or an insult, do not get into a Twitter fight. If you want to reply, stay calm and neutral and always keep the brand voice and reputation in mind.
Tweet: Products and Services Posting about new launches, products, and services is a great way to inform your customers, but this should be about 20 percent of your content.
It's important to avoid pushy sales tactics and posting only promotional content. There are alternative ways to get your profile noticed; for instance, with hashtag marketing, you can optimize your tweets and promote your brand without being spammy.
Wondering What to Tweet? These Tips Can Help Now that you know what to tweet on your business Twitter account, it's time to take full advantage of the power of social media. Use your channels to attract new customers, boost sales, and promote your products online.
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