Updated: Mar 23, 2018
You're probably thinking what does social media have to do with cupcakes, right?
If you have kids, you know that any kid picking out a sprinkled cupcake will compare one to another for the most sprinkles. Your company getting found by search engines is similar when it comes to SEO (Search Engine Optimization).
If your company is lacking social media, you're the cupcake sitting on the counter with a few sprinkles. Next to you, is the company that manages several different social media channels (a website, Facebook, Twitter, Instagram, a blog, etc). With each channel, adds another sprinkle, making it more appealing.
So when a search engine sees "more sprinkles", it will provide that "cupcake" (company) as a result before the other "cupcake" to your "kid" (consumers).
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