Did you know it's not enough just to have a website? Learn how a bad website actually hurts your business and our tips for how to fix it.
Did you know that it takes 0.05 seconds for a website visitor to decide their opinion on a website? This means a website has 0.05 seconds to help a visitor decide whether they'll be staying or leaving.
It's clearly not just enough for brands to have websites, they need to aim to impress in order to convert website visitors to loyal customers.
It's important to know how a bad website actually hurts your website, and what you can do to fix it.
A Bad Design Is Just That: A Bad Design
The most important thing your website needs to do is to stand out. This means that the design of your website needs to be top-notch.
From the second that a visitor lands on your website, they should be flawed by the visual appeal of your website's design. From the layout to the branding, your website needs to flow for an aesthetic appeal.
Too much activity will confuse a website, not enough design features, and your website will come off as unimpressive.
You need to find the right balance so that your brand stands out through the design of your website with the right colors, easy to read fonts and easy navigation. A website that looks outdated will give the impression that your business doesn't care about customer retention or impressions.
Bad Design Translates To Bad Products
Okay, we know that isn't entirely true, but a badly designed website will give a visitor the impression that if your website is terrible, then your product or service most likely is too.
Your website is your form of online packaging in a way. If a bottle of ketchup has an outdated, badly designed label, then a customer will most likely pick up another bottle that caught their eye.
Your Website's User-Friendliness
A bad website is not just about the way it looks, but also about how easy it is to use and to navigate.
Did you know that 79% of shoppers say they won't buy again from a website that takes too long to load?
Making sure that your website loads fast and is optimized for mobile use is absolutely paramount to the success of a website, the quicker and easier a visitor can find what they're looking for on your website, the more likely they will be to make a purchase.
Ensure that your website is built with the user in mind and you'll fix this in no time, doing this will ultimately help in boosting your internet presence as your traffic numbers increase.
The Road To A Great Website
Steering yourself away from a bad website is the first step to bettering your online presence.
But the road to having a great website is a long one. Websites are never fully complete, you'll be wanting to stay ahead of the trends. Working on your SEO is a full-time exercise and is entirely important for the success of your website.
Now that you have started the improvements on your website, you're going to want to know how to bring in the traffic!