Social media can help you to grow your business in a big way.
Customers are using it to find, discuss, and buy new products every day, and it has a huge impact on their spending habits.
In fact, 50% of customers make purchases based on the recommendations they get through social media.
Wider reach, more engagement and surging sales are just some of the benefits of social media marketing. Read on to find out more.
The Powers and Benefits of Social Media Marketing
Here's how Facebook, Twitter and Instagram can take your business to the next level.
1. Broaden Your Reach
Around 2.5 billion people around the world use social media. That's a huge audience at your fingertips!
When you know how to use social media marketing tools the right way, you can turn these people into potential customers.
Create profiles across multiple platforms, and it will be much easier for people to find your business.
2. Learn About Your Customers
As well as giving you direct access to your customers, social media also allows you to easily collect information about them.
By looking at what they post and when, as well as how much they like, comment, and share things online, you can create an in-depth customer profile. This allows you to see what they're interested in, what their lifestyles look like, what their browsing habits and what products they buy.
3. Become an Authority in Your Industry
If you have a great content marketing strategy, you can establish your brand as one of the main voices in your field.
In order to do this, you have to commit to producing consistent, top-quality content over a long period of time. As you do so, you'll gain more and more followers, who will keep returning to your site and your profiles to keep up-to-date with your posts. This means you're building a great reputation and brand loyalty at the same time.
4. Increase Web Traffic
The more active you are on social media, the more traffic you can drive to your website.
Each time you publish a new blog post or run a new promotion, promote it on Facebook, Instagram and Twitter. You can guarantee that you'll start to see more clicks and engagement almost immediately.
5. Interact with Your Audience
Gone are the days when you had to make phone calls or send out mail in order to get direct contact with your customer base.
Now, it's easier than ever to engage with your customers and followers. You can interact with them instantly through direct messages, public comments and posts.
This helps you to humanize your brand and build relationships with your customers. When they have questions or complaints, you can be there to help them immediately. This is also great for crisis management.
Call the Experts
You don't have to be an influencer with millions of followers to enjoy the benefits of social media marketing.
You don't have to be a marketing whiz, either.
Just about any business can harness the power of social media to boost their brand, customer base, and sales. All you need to do is get advice from industry specialists.
Read our post on how to get help with your digital marketing.