Web design and SEO are two interconnected components that, when used right, boost Google rankings. Learn how to incorporate SEO properly into your web design.
When it comes to boosting your search ranking, the first thing that comes to mind is SEO. While it does play a huge part in it, even the best SEO won’t save you from a poorly designed website.
You might rank at the top of page one and get tons of traffic at first, but if visitors don’t like what they’re seeing, they’ll go elsewhere. And as the visits decline, so too does your rank.
This is why the combination of good web design and SEO is essential for maintaining that presence and authority.
So, in this article, you’ll discover how the two work in synergy and how you can maximize their effectiveness for your ranking.
What is an SEO Friendly Website?
SEO is what will allow people to find your website more easily when they search for related terms. An optimized website will include all the most common keywords people use, which you should use in all of your web pages and content. This is known as on-page SEO and is a crucial step.
Then you’ve got off-page SEO, which involves the use of backlinks. By linking to other sites of authority, you’ll start gaining recognition as a reputable and trustworthy source on your topic.
Next, there’s technical SEO. Often overlooked, but just as important (if not more) than the others. It’s about making your site more user friendly by making it fast, responsive, and safe to visit, helping to establish that credibility.
Where Does Web Design Come In?
Web design is all about how a site looks, performs, and how users interact with it. It incorporates those technical SEO features such as gaining trust, loading speeds, and mobile responsiveness. But it is also about the user experience.
Let’s say someone is visiting your site but they really struggle to find what they’re looking for. A poor layout, hard-to-read copy, lack of a sitemap, will all make for a poor user experience.
You’ve also got to consider how it looks on a mobile device as it’s fast becoming the most popular way to view content. If everything appears slow, clunky, and disjointed, there’s little chance they’ll stay on the site.
All these factors can lead to a poor customer experience. And Google will look at it all with the view that the website is not an authority, people don’t like it, and so we’re not going to rank it high in search results.
Combining Web Design and SEO
As you can see, both web design and SEO practice are hugely important when it comes to your search ranking. You may have a great site that people love, but if it’s not optimized for search engines, no one will find it.
And if you put a load of work into optimizing, but your design is lacking, it’ll just bring your ranking all the way down again. Once more, no one will find it.
The best strategy for success is the careful combination of both. Create an SEO friendly website to get found and then boost your ranking further with a great design. This will bring you more traffic, and more importantly, keep that traffic flowing to make you stand out as a site worth visiting.
For more information on how to do this, please contact us here at Somdconnect today!