Has your marketing strategy been affected by COVID-19? Trends are definitely changing as quickly as the world around us. Here's how you can keep up.
When COVID-19 hit America, a record of over 3 million people filed for unemployment.
But it hasn't stopped people from shopping. It has actually made people more specific about what they want from businesses. They are spending more carefully.
That's why your online marketing message is more important than ever. Your business needs to have a marketing message around how COVID-19 is affecting people. Your brand needs to be more trustworthy and show people how you can help them.
With online marketing trends changing quickly because of COVID-19, it's more important than ever to ensure your marketing strategy adapts with COVID-19.
Here are some ways your business can adapt to.
See How Consumer Habits Have Changed
While you may still be targeting the same market, you will have to see if their spending habits have changed.
That means looking to see if they are purchasing more products online. It could be that they are buying more of a specific product because of COVID-19.
When you create a marketing strategy around COVID-19, you want to ensure that your marketing message is designed to acknowledge that. That means focusing on the needs of your consumers and what they are thinking about.
It may mean that your consumers are looking for more promotions. It also means that your consumers are shopping online more, which is why it's important to have your website up to date.
Communicate Consistently With Your Core Audience
Communicating consistently is more important than ever during COVID-19 and should be a part of your marketing strategy.
It means emailing your consumers more about promotions and emailing them in general about any business updates. You want to communicate with them regarding the safety issues your business is taking.
You should also be posting more on social media. This is another way to communicate with your target market, reassuring them that you are taking safety measures. It's also another way to communicate your business products.
Invest In SEO
Another great way to create your marketing message around COVID-19 is to write SEO optimized blog posts.
Writing blog posts about topics related to COVID-19 and the actions your business is taking can give insight to your customers. It can show them how your business is operating under COVID-19 guidelines.
In addition, when you write SEO optimized content, it can help you rank higher on Google and help your target audience find you easier.
You can see how we help businesses with SEO optimization, specifically how we help businesses rank higher on Google searches by visiting our website.
Why Your Marketing Strategy Needs to Adapt to COVID-19
When it comes to developing a marketing strategy around COVID-19, you need to create a message around your target market and what they are going through.
You also need to ensure that your website and content is updated and reflects safety guidelines and how your business is adapting to the consumer's needs.
If you want help with website or SEO optimization, you can contact us here.