Are you wondering how much does it cost to advertise on a website? If yes, you should click here for the key things to know.
You've finally launched your small business's website and are ready to show it off to the world.
You've heard of advertising your website on various platforms, but you're not exactly sure how to go about doing that. And, most importantly, the question remains: Just how much does it cost to advertise on a website?
Keep reading to find out several advertising options, as well as a full breakdown of the required expenses.
How Much Does It Cost to Advertise on a Website?
The short answer is: it varies. Small businesses getting started may spend $100 a month. But another more established company could easily invest millions each year.
Different kinds of advertisement models also need different costs. One common type is CPC, or cost-per-click, where you are charged each time the advertisement is opened, regardless of what the user does afterward.
There is also CPT, or cost-per-thousand, which is the advertisement cost per thousand views. Depending on the popularity of your business, this could happen in one day or could take an entire year.
Finally, there is CPA, or cost-per-action, where the advertiser only pays when a click, as well as a later action, occur. This could involve filling out a survey or buying a product.
Bizfluent reiterates the point that asking about website advertising costs is a little like asking how much a house costs.
Advertising on Google
One advertising outlet you've probably heard of involves using everyone's favorite search engine, Google.
Like on any other platform, website advertising costs on Google can vary. Although the average CPC is $2.69, this is dependent on a variety of factors and the CPC range can vary from $1 to $20+.
Fit Small Business has a full list of compiled advertising costs based on industry and search terms.
Factors such as keywords and quality score also impact what you pay for online advertising costs. That's why even similar, competing businesses sometimes pay different costs for similar ads.
Likewise, proper marketing can also impact the number of visits to your website. Check out our marketing management options to learn how we can help grow the online presence of your business.
Advertising on Facebook
In recent years, Facebook has also become an effective marketing and advertising platform. So what are website ad costs like on there?
The average CPC for an ad on Facebook is $.55, but like Google, this can vary. Disruptive advertising explains that there are two types of ads, those meant for businesses and those meant for people. Generally, ads for individuals are the cheaper of the two.
On Facebook, the average CPC is usually lower than on other platforms such as Google. Clicks on Facebook are also typically not "cheap", oftentimes creating value that benefits your business.
This means that a Facebook ad campaign may be a sound decision for many companies, as it can generate profitability for a relatively low cost.
A Whole New Digital World
When asking the question of how much does it cost to advertise on a website, it's important to remember that online advertising is not a clear-cut science and requires careful planning and decision making.
Start small, and once you see an opening to a potential path of success, dive into it. Then, you can start increasing your advertising expenses, as well as reaping the rewards.
As always, feel free to contact us for any marketing or advertising related questions.