Do you need help with marketing your business? Is hiring a full-time employee too much? You should outsource and hire a marketing manager to help!
You're a small business owner. That means you must be an expert in the day-to-day operations, hiring and firing, processing sales, payroll and accounting, benefits management, supply ordering, cooking, and bottle-washing. Oh, and you're supposed to be marketing too.
Does that mean you have to be an expert in marketing now too? Luckily, the answer is no. You need to hire a marketing manager, and here's why.
Marketing Agency Advantages
In the average week, a small business owner will spend 20 hours on marketing activities. With the ever-growing popularity of social media, managing this type of marketing takes effort and requires a deft touch.
There are many reasons to hire a marketing agency. A good marketing agency will develop a strategy to meet your goals. We will deploy a team of experts to deliver results. We will measure these results and adjust the plan to keep your marketing effort fresh and fruitful.
Hiring a marketing agency removes the cost burden of not just a salary, but taxes, benefits, and office expenses. In many cases, any marketing manager you hire will have to outsource at least a portion of the work anyway.
The Cost of a Marketing Agency vs. Marketing Employee
You know you need help marketing your company. You also know you aren't the expert you need to be. A quick internet search tells you that a marketing agency charges around $4,000 as a monthly retainer fee.
Digging a little deeper, you realize there will be additional expenses related to this effort that could run another $1,000 per month. You don't have to be an accounting expert to know that adds up to at least $60,000 per year.
So hiring a marketing manager as an employee must be cheaper right? In most cases, the answer is a resounding no.
The national average annual salary of a marketing manager lands around $106,000 nationwide, with a low of $80,000 and a high of around $141,000. This number is affected by factors like region, niche market expertise, and skill set.
Regardless of what the salary ends up being, this number is before payroll taxes, benefits costs, etc. You will likely end up saving half the cost or more by hiring a marketing agency.
Marketing Manager Services You Can Rely On
A good marketing manager will do a lot for you. A good marketing agency can do it all for you because they have a team of professionals skilled in every area.
You'll get everything from graphic design to website development to social media marketing to SEO focused online advertising. If you need brochure development or print marketing, we can do it.
If you want to run special events we can coordinate these. If you need PR work, we've got an expert. The bottom line is we have the expertise you don't possess, and likely more than any single marketing manager you can hire.
Are You Ready to Hire a Marketing Manager?
If you're spending too much time managing your marketing or you find yourself overwhelmed by the intricacies of the process, then you're ready to hire a marketing manager.
Contact SOMD Connect today and get your marketing program moving your business forward. We are a leader in the marketing management and web design industry. We can help.