How to Optimize Your Maryland Business Website for Local Customers
Did you know, as many as 46% of Google searches ask for local info? That's why geographic SEO is becoming increasingly important for getting more local customers through your shop doors.
If that's something you want, you'll need to do a few things to your Maryland business website first. Let's dive in!
1. Find Local Keywords
You need to optimize your site for local keywords. To do this successfully, find out what your target demographic's looking for on Google. Typically they're a combination of your business's location and the type of products or services you offer.
You can easily find this info by using Google's keyword planner. Do your research and compile a list of locally-inspired keywords. That way you have a resource at your disposal for phrases to optimize your content for.
2. Improve Your Homepage
Your homepage needs to communicate who your business is, where you're located and what you offer- and guess what? This is where the keywords you've just found come into action.
You'll need to insert your keywords in the following places:
Your title tagsYour header tagsThe meta description
This communicates to Google precisely who you are and what you do and will rank you accordingly.
3. Optimize New Content
Every new blog post and web page is a fresh chance to index your site on all the major search engines. For every new piece of content you publish, see this as an opportunity to target a different local keyword phrase.
Just like we said for the homepage, you need to do organically insert your keyword into all the following places:
The URLTitle tagsHeader tagsMeta descriptionThe body of the text
In addition to your blog posts, consider publishing other geo-targeted pieces. For example, customer testimonials and case studies work well.
3. Optimize for Mobile Users
If you haven't already, optimize your website for mobile users. People are using their smartphones now more than ever to search the web.
This means your website needs to boast a responsive design - that way the user can use all the elements on your site just as they would on a desktop. This is essential for ensuring mobile users have a good experience on your company website.
4. Optimize Your Other Web Pages
If you already have pages showcasing the services you provide, go back and edit them to target your local market.
There are a few ways you can achieve this:
Include the name of your businesses location on your page titles and meta descriptions, alongside the name of your products and/or services. Add your contact details on each of your web pages. This should include your: company name, physical address, email address and phone number. On your 'contact us' page, insert a map in addition to writing your physical location in text. This is essential for ensuring search engines pick up on this information.
Going back and optimzing your current content might take time, but trust us, it'll be worth it when you're reaping the rewards!
5. Localize Your Content
Sometimes businesses have numerous locations. If that sounds like you, you have a few options.
Firstly, create a landing page for each location you business operates from. Then you can utilize these pages to group together all your local services.
Top Tip: NEVER copy and paste content while creating landing pages. Google hates this, and it'll hurt your SEO rankings.
You can also use plugins like Yoast Local SEO search. This resource is amazing for helping you optimize your content for local keyword searches.
6. Get Local Coverage
One of the best ways to improve your local SEO is to get your site featured in major local publications. Typically, these kinds of websites carry a lot of authority, and therefore provide good quality backlinks which is amazing for boosting your credibility with Google.
Top Tip: Make it your priority to foster good working relationships with local journalists. You want contacts who'll continue to publish news about your business.
7. List Your Website
Once you've optimized your content for local search terms, you need to claim your free listings on all the major local online directories.
As you set up your profiles, write a compelling description that includes the local search term you're trying to rank for.
Top Tip: all of your information MUST remain consistent across the board. Otherwise, you'll confuse both your customers and the search engines- which is the last thing you want! This means keeping crucial details about your business like: working times, contact details, addresses, etc. the same across all your profiles.
8. Utilize Social Media
If you're not using social media, you should be. They're an excellent place for promoting your website. You should have all of the following up and running:
A Facebook business page
You can use these platforms to point to your location again, this works wonders for improving your local SEO rankings.
What Are You Waiting For? Start Improving Your Maryland Business Website!
We hope these tips help you drive local customers to your store via your Maryland business website.
If you found this article handy, we're confident you'll love the other pieces published on our blog. We discuss everything from how to utilize SEO services to the top web design trends.
If you have any questions about digital marketing, please feel free to reach out and contact us. We always endeavor to get back to queries as soon as possible. Speak soon!