Landing Page vs Homepage: A Comparative Guide

There are several things you should know when comparing a landing page vs homepage. You can check out our guide here to learn more.

A landing page with video can increase conversions to over 75%

But does that mean a landing page is better than a homepage? The answer depends on what you're trying to accomplish in your business. It depends on a lot of other factors as well. 

The question becomes, landing page vs homepage: what's the better choice? 

Here's a guide that can help you answer your every question and give you a definitive solution to this complex question. 

What Is a Landing Page? 

A landing page is a place for visitors to go and take action. In a way, it's a single page for visitors. 

It can found with emails, paid advertisements, and more. 

In addition, a landing page should have beneficial information about the business. The overall goal of the landing page is to collect information from the visitor, typically the name and email address. 

What Are the Benefits of a Landing Page? 

One of the benefits of a landing page is that it's a great way to collect leads. It's perfect for lead generation. 

If you have a landing page, it can also be a great way to convey the best features of your business. It should be a great selling point to the audiences on why they should take action.

Yet one of the drawbacks of a landing page is that it can limit creativity. Since you have a single page to work on, it limits how much creativity you can put on a single page. 

What Is a Homepage? 

A homepage is a part of your website. It's the forefront of your website that acts as a navigation for your visitors. 

The goal of the homepage is to bring the visitor deeper into the website. Typically, there is no information collected. It acts as a navigation to other places on your website. 

What Are the Benefits of a Homepage? 

Different from a landing page, the home page is designed more as a navigation system. While it's still important that the homepage capture information, it's mainly designed to lead the audience to a section of the website. 

A home page can also educate your audience better than a landing page can. Instead of having a single page like a landing page, your home page can offer more insight and information. 

A home page also creates a first impression, which is valuable if you want your audience to stick around your website. 

You can see how we help businesses build landing pages and home pages by visiting our website.

Landing Page vs Homepage: What's The Best Option? 

Landing page vs homepage: what's the best option for you? It depends on what you want to accomplish. They are both great tools to give your audience a deeper understanding of your business. 

They can both generate leads, but it just depends on what you're looking for and which one performs better. 

If you want to take the guesswork out of landing pages or homepages and generate more leads, you can contact us here.

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