There is a lot more that goes into website maintenance than many understand. Read here to see a comprehensive checklist to see what it entails.
When you own a website, it's not just about creating content and attractive web design. There's a whole series of tasks to manage and maintain the website functioning.
This can make website maintenance rather complicated. And it's not just "techies" that manage websites nowadays. Everyone that runs their own business has a website but not necessarily a background in web maintenance.
So, to make things more manageable, we've compiled the ultimate website maintenance checklist to give you a good starting point.
Tasks for Your Website Maintenance
Having a proper list of tasks and a maintenance schedule will ensure that your website continues to function properly. It's your most important marketing tool.
A functioning website will not only boost your SEO, but it will also attract potential customers. When a potential customer lands on your website, they will not only look at content and photos but will also evaluate your company based on their online experience. That's why it's vital to create a positive, error-free experience for them!
Use this checklist below to keep your site working and stay ahead of the competition.
These tasks should either be automated since they need to happen consistently or be carried out by a third-party organization.
Check on automated updates
Check on uptime monitoring using services like UptimeRobot
Monitor website security
These are tasks that should happen weekly or monthly. They help your website to keep functioning and to provide interesting and new content regularly for your visitors.
Post new content and update old content
Send an update to your email list
Review traffic to the website
Run a performance test
Check for spam content
Check for broken links
Test contact forms
Update software and plugins
Check for 404 errors
Check loading speed
These tasks should be carried out once or twice a year. These are basically 'spring cleaning' tasks that would not prevent any services from being carried out if something were to go wrong.
Test your website on all devices
Review the design and navigation
Update photos and videos
Review search engine rankings
Validate your website
Review and tweak meta titles and descriptions
Improve any automated tasks or services
Review advertising campaigns
Enhance Your Website Using External Services
Conducting website maintenance alone is a lot of work. That does not include content creation, website design, SEO activities, branding, and many more small activities that keep your marketing engine running.
That's why many business owners look for services outside of their own team to optimize their website. This helps them to save time and effort and instead, focus on their important work and services.
We provide various services related to web design, branding, SEO, and marketing management at affordable rates. We offer a free consultation to determine your needs so that we can exceed your expectations.
Contact us today by calling (240) 466-2596 or emailing email@example.com to learn about our services!