Using Facebook for Marketing Your Small Business in 2020: A How-To Guide

Facebook now has over 1.5 billion daily active users. If you own or run a business, that's a lot of potential customers!

Are you using Facebook for marketing? If not, you're missing out on a great tool for reaching your target market.

Social media can help you connect with your customers and grow your business. Are you wondering how best to use Facebook for marketing?

Keep reading for a how-to guide for using Facebook for marketing your small business in 2020.

Short Videos

Video blogging, or vlogging, is a great way to reach an audience. People love watching videos and great videos go viral. If you're making fun and interesting videos, people will share them for you!

Post videos on your business Facebook page on a regular basis, such as one or two a week. Create a social media content calendar and stick with it.

More than 1.5 million Facebook users connect with a small business and two-thirds visit a business page at least once a week. Entice people to your business page with great videos and other content.

Video is especially important in the age of mobile devices. Watching a video on your phone is easier than reading long-form content.

Facebook Stories

Facebook stories help you update your video content in real-time. Younger audiences love these short, spontaneous videos.

With stories, there's no need for a lot of planning. Capture small moments as they're happening and upload to Facebook stories.

The stories stay active for 24 hours and then disappear.

Targeted Ads

Facebook lets you target your ads to a custom audience. Use demographics such as age, geographic location, and interests to find your audience.

You can also reach new users whose interests match those of your known best customers.

Social Influencers

Social influencers are a great way of reaching your target audience through Facebook. Word of mouth has always been a powerful form of advertising.

Social influencers are people with large social followings. If a social influencer likes your product, they'll mention it to their followers.

Find appropriate social influencers and ask them to try your product.

User-Generated Content

Building a community on the Facebook platform is a worthwhile investment of time. It doesn't happen overnight.

Create a Facebook business page. Invite people to like the page. Ask questions, post content, and engage with your followers.

After a while, your users generate their own content around your products. This is much like influencer marketing only on a smaller scale.

Do you see users posting themselves with your products? Ask if you can use the posts on your page in return for a coupon or discount. Most users are happy to let you.

Using Facebook for Marketing Connects Your Business with Your Audience

Using Facebook for Marketing is easy and gets your product or service in front of lots of potential customers. Add videos with valuable content and spontaneous Facebook stories for a wide reach.

Use paid ads to target a specific demographic and niche. Don't forget about social influencers and user-generated content. Get more bang for your buck using Facebook for marketing.

Need help with your Facebook marketing? Contact us now!

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