SEO plays a very important part in growing your small business. Here is why using SEO trends in 2020 is important for your small business.
If you're working on starting or growing a small business in 2020, it's essential that you keep up with SEO trends to help market yourself. SEO, or Search Engine Optimization, is how your website is optimized for Google, Bing, and any other search engine to find your content and deliver it to people searching for your services. That sounds helpful, right? Doing it right can mean lots of page views, but doing it wrong can mean ending up in the dark with no one seeing the hard work that you've put into your website or business. Here are some SEO trends in 2020 and why they're so important.
Optimization for Voice Searching is In
We're living in the future now, and more and more people are simply asking their phones or smart home devices questions instead of typing them in. How can you make this work for you? While it's best for every SEO trend that you're already ranking high, with voice results, it might be even more important. The user isn't even given the option to choose their answer, so you might even want to be in the top three. It's also helpful to give a quick question and answer portion on your website, like a FAQ area. The phones and smart devices are looking for short answers to the simple questions that they can relay to their user. If you can provide an uncomplicated answer that hasn't been provided before, yours might just be the one to come up. This can be great for your views and generate growth to your site.
No Click Searches
Similar to voice searches, more and more people are just getting their information from the first page presented to them when they type a query into their search engine. This means, again, that you need to have an SEO optimized page to keep you on the front page of the search engines. Using SEO can be complicated, so if you want that prime front-page location, it might benefit you to hire a professional. You want to optimize for rich and featured snippets when you're worrying about zero-click searches. Featured snippets will show up when the user is searching and hopefully provide the exact block of information that they're looking for, causing them to click on your site. Without this, people will never end up clicking. They'll make their search, find their answer, and move on.
Visual Search is Popular Amongst Young Consumers
For this, you need to strengthen your image SEO. Descriptive filenames and alternative text are great ways to start with this, but there's more to it than that. Google is focused on featuring images from pages that are fresh, authoritative, and have their images high up and central on the page. This is one of the easier SEO trends to plan for, but it's crucial. This is especially true if you're offering a product or visual service that should be ending up on Google images. Over one-third of your potential consumers are using visual search, and you could be missing out by not utilizing this tool.
Are You Keeping Up With SEO Trends?
SEO trends can be hard to manage alone, but it's important to keep a thriving website and business. You don't have to do it alone, though. There's so much to learn and take care of, and if you need help, it's best to reach out to a professional to show you the ropes.
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