Are you trying to learn the difference between SEO and SEM? If yes, you should check out our comparative guide by clicking here.
According to recent statistics, about 92% of search engine users don't bother to click past the first page of results. This means that if you want your page to be seen, you're going to need to get it to rank highly in Google and other search engines.
SEO and SEM are both marketing tools that relate to boosting your visibility on these pages, but what does each of these tools do? Here, we're going to talk about the difference between SEO and SEM to determine which is right for your business!
The Basic Difference Between SEO and SEM
The difference between SEO and SEM is actually pretty simple.
Search Engine Optimization (SEO) refers to the process that boosts your website up to the top of search engines like Google. This is done by hiring professionals to create blog content for your webpage that is rich in SEO-optimized content. This includes high-volume keywords, credible links to and from other sites, and other strategies that make your website appear reliable and appealing to search engine algorithms and crawlers.
On the other hand, Search Engine Marketing (SEM) is a form of internet marketing that displays the advertisements that your brand creates at the top (or on the sidebar) of search engines. Your business bids on specific keywords and can rank your advertisements more highly for people who search those keywords. Generally, these ads will be Pay Per Click (PPC), so you won't need to pay as much if your site doesn't get a lot of traffic.
Is There a Relationship Between Them?
As you can imagine, while SEO and SEM are very different, there is a pretty strong relationship between the two. On a basic level, they both pertain to your page's visibility in search engines.
On a greater level, both of them work together to enhance your page's visibility. Those who see your SEM advertisements are likely to bring traffic to your webpage, which makes search engine crawlers used by SEO think that your page is more relevant and credible. It will then maintain (or boost) your website's high position!
Which Do You Need for Your Business?
Many people will say that whether you need SEO or SEM is up to your individual goals. But if we're being honest, you probably need both- not just one or the other- if you want your business to thrive.
SEO is an amazing way to gain traffic, but it takes 4-6 months after content production for results to kick in. SEM is pretty much instantaneous, so it will drive traffic to your page while you wait for SEO-optimized blog posts to work your magic. You won't be hanging in limbo during these months!
This fact in conjunction with the mutually beneficial relationship between the two marketing strategies makes both SEO and SEM worthwhile investments.
Start Gaining Traffic Today
Now that you know the difference between SEO and SEM, it's time to begin boosting your webpage with these strategies.
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