What Is Local SEO? A Definitive Guide

Are you wondering what is local SEO? If yes, you should check out our guide here to learn all about the basics of local SEO.


You can find anything on the web today. There are over 5.5 billion indexed websites on the internet today. This means there is lots of digital competition for the product or service you are offering.


How can you make your product, service, or blog stand out with so many competitors?

The truth lies in tailoring your search engine optimization (SEO) strategy for the local market.


Many website owners are wondering, What is local SEO? Read on for a comprehensive guide to localized SEO and learn all about the basics.


What Is SEO?

Before we start diving into the specifics, let’s start off with a general SEO overview. SEO is a tactic that website owners use to drive traffic to their site.


Search engines like Google or Bing rank websites based on several different factors. The ranking is triggered by the keyword that's entered into the search engine.


Some of these factors include the website’s loading speed and whether it's compatible with mobile devices. Google’s algorithm is also looking for high-quality web content, which can be something as simple as fewer grammatical errors.


Also, it checks that the content includes a sufficient number of keyword mentions and links to external or internal sources.


What Is Local SEO?

For a local business, it does not benefit you to pair up with web browsers on the other side of the country. Instead, the digital pairing should link up a local business with a local customer.

The local business SEO process starts off with a more refined search. A local search includes a city or town in addition to the keyword.


For example, consider you're looking for an electrician in Annapolis, Maryland. A local search will include the keyword electricians in Annapolis. Another way to execute a local search is to enter electricians near me.


How Do You Optimize Your Webpage for Local Results?

You can start off by claiming your Google My Business (GMB) Listing. When web browsers search for a business, Google is going to pull results from this listing.


GMB is an easy-to-use, free tool to verify your business. You will be asked for contact information like physical address and phone number. You will also be asked to assign a category for your business.


After verifying your business, you can optimize your GMB listing. This can be accomplished by adding photos, operating hours, and a menu, for example. Your goal is to get your business in the “snack pack” results at the top of the page.


You should do the same for Bing Places and Apple Maps. While Google maintains the lion’s share of the web search market, Bing and Apple still get millions of hits as well.


Enjoy This Guide to Local SEO

Utilizing local SEO tactics is certain to bring new customers to your business. Taking steps like making your website mobile compatible or listing on GMB goes a long way. These moves move your business up the ranking system and to the top of the results page.


If you are still wondering what is local SEO, please contact us today to speak with an expert.

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