Social media is the way of the world, so check out these reasons why social media is great for your small business.
2.77 billion people around the globe use social media.
Platforms like Facebook, Instagram, and LinkedIn give everyone an opportunity to connect, personally or professionally.
Social media also offers every business owner an opportunity to target a large population of potential customers.
In fact, if your small business is not on social media, you could be missing out on valuable conversions—and so much more.
In this post, we discuss the many reasons why social media should be part of your marketing plan. Keep reading for insight!
1. Most People Use Social Media
79% of the American population has a social media profile. The U.S. awareness reach of Instagram alone is 93%!
Most of your potential customers are likely to have a social media account. But what does this mean for you?
When it comes to marketing, it's essential to meet your customers where they're at. Doing so gives you the best opportunity of building brand awareness and generating leads.
It can also enable your leads to come to you. Most customers prefer chance encounters to cold calls.
2. Cultivate Brand Awareness
If you operate a small business, you likely know the value of cultivating a brand image. More importantly, you know the value of building awareness of your brand.
There are plenty of ways to cultivate this awareness, but the best ways are digital. After all, 85% of customers use the internet to find local businesses. Even more use the internet to read reviews about businesses ahead of time.
With a social media presence, you'll be positioning your business for greater online visibility. You will also be able to showcase what makes your company unique through personalized, informative content.
Doing so can also build brand authority, which can persuade customers to trust you and buy into your brand.
3. Drive Traffic to Your Site
Social media is an excellent tool for generating inbound traffic, which are site visitors who can become leads (or better yet, conversions!).
In fact, most businesses use social media as a means of driving site traffic. They may share a recent blog post on their site, for example, or advertise a product through social newsfeed ads.
This traffic can be vital for acquiring and retaining customers, especially if your website acts as your 24/7 sales representative. (Hint: it should!) High-quality inbound traffic can increase conversions.
4. Supplement Search Engine Optimization (SEO)
Did you know that Google processes 3.5 billion searches a day?
Businesses can take advantage of this search engine traffic by implementing Search Engine Optimization (SEO).
If you've launched an SEO campaign, you can supplement this with social media marketing. Most businesses who use social media—and use it wisely—experience improved search engine rankings on Google.
You can also optimize any content you post on social media for trending keywords, enabling social media users to search for your business within the platform itself.
5. Make It Easy to Connect with Customers
Social media enables businesses to connect in real time with customers.
Whether that's through social messaging, responding to user comments, or posting live video content, such engagement is vital for building relationships with customers!
In fact, building relationships with potential customers is the single most important thing you can do as a company. This can develop the trust and authority needed to create conversions and returning customers.
Final Thoughts: Social Media and Small Businesses
Social media is a vital marketing tool for all businesses looking for ways to build brand awareness, get noticed locally, and drive conversions.
Are you looking for small business social media help in Maryland? We can help! Start a conversation today to learn more about launching your campaign.
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